SXSW 2012: Design from the Gut: Dangerous or Differentiator?

Hello there! I’m at SXSW (South By Southwest) 2012 this weekend, going to the interactive conference. I’m also on a panel called Binary Bitches: Keeping Open Source Open to Women with RIT professor Andrea Hickerson and RIT design thinking lecturer Xanthe Matychak. If you are at SXSW and interested in free / open source software, you should drop by and say hi. 🙂 It’s tomorrow at 5. Anyway, I tend to take copious notes when I go to talks. I thought they might be useful to a wider audience, so here you go. Design from the Gut: Dangerous or Differentiator? Session Description: (From the SXSW 2012 schedule) The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer’s instinct—that moment when a designer just knows what …